What’s Signature Scent ?
A Signature Scent is the unique aroma of success that conveys the feelings and identity of a brand. It's designed based on the brand's persona, customer preferences, and market research. With specialized techniques in perfumery and the expertise of a team specializing in olfactory marketing, your scent will communicate emotions and enhance the customer experience, creating a deeper impression and improving brand recall.
What is Aromachology?
Aromachology is the study of the influence of scents on psychology, particularly their effects on emotions, feelings, and human behavior. Unlike aromatherapy, which uses essential oils for therapeutic purposes to heal both the body and mind, aromachology focuses on understanding the psychological impacts of scents—both natural and synthetic. It does not aim to treat illnesses but emphasizes emotional and sensory responses.
What is Aromatherapy ?
Aromatherapy is the practice of utilizing essential oils derived from natural plants to improve or treat health conditions. It can be applied through inhalation, massage, bathing, or even blending into skincare products. These essential oils possess properties that can alleviate various symptoms such as stress, anxiety, headaches, and insomnia.
Aromatherapy differs from Aromachology, which focuses solely on the psychological effects of scents, whereas aromatherapy aims to heal both the body and mind simultaneously.
Uses of Essential Oils and Fragrance Oils
Essential oils are often used in aromatherapy practice for their therapeutic properties. In addition, essential oils are used in perfumes, body products, soaps, detergents and as flavorings in food and alcohol. Fragrance oils are commonly used in soaps, perfumes and body lotions, and are favorites of craft makers thanks to the variety of fragrances available. They are cheaper than essential oils and they last longer.
Differences between
essential oils & fragrance Oils?
Essential oils are natural products extracted in a number of ways from plants. Fragrance oils are synthetic products and therefore do not possessthe natural healing properties of essential oils.
Perfume Pyramid
Top Note
1st Impression ~ duration 5Mins
Middle Note
Heart Note ~ duration 30Mins
Base Note
Sillage~ upto 5Hrs.
Many perfumes today are made with a three-tiered pyramidal structure consisting of top, heart and base notes.
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The top of the pyramid is called the top notes, and usually consists of citrus and light floral notes. Head notes are created to be impactful but they tend to dissipate within thirty minutes or so.
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Heart notes are conventionally made up of florals, spices, herbs and some woods. Heart notes add another dimension to the scent before giving way to the all-important base notes.
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Base notes form the foundation of every perfume. Usually of woods, spices and vanilla, they have the largest molecular weight and lasting power on skin.